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Cheburashka Okashi Mascot Strap

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Price: $38.90
Ships same-day (M-F) if ordered before 5PM EST
Item Number: AMU-PRZ2148
Publisher: Omron
Jan/UPC Code: PremiumPrize
NCS Product Synopsis
Update: August 13, 2009

No, it's not Dumbo nor is it your old chum Timmy - the fourth grader who's ears seemed larger than dinner plates. The brown, big-eared creature is named Cheburashka and the little guy was conceived by Eduard Uspensky in the 1960s. At first glance, Cheburashka shares similarities with popular Japanese icons such as Hello Kitty or Tarepanda as follows:

» Simplistic facial structure with requisite blank stare
» Diminutive stature and short limbs
» Somewhat androgynous and non-threatening
» Simple color scheme

   Where Cheburashka derails the Japanese design convention for cute characters is the massive ears. They're nearly as big as Che's head and would probably serve well as radar arrays or solar panels. Despite the strange dimensions and lack of golden spiral harmony in the beast, Japanese as well as Chinese have taken a liking to Cheburashka. Animated films with titles such as "Cheburashka Goes to School," "Old Witch Shapoklyak," and "Gena the Crocodile and His Friends" from Russian studio Soyuzmultfilm have all made the rounds in Asia and Japan. The Japanese refer to Cheburashka as "Tieburasika."

   The Japanese rediscovered Cherburashka a few of years ago and the Omron toy company has released a series of plushes and toys based on the diminutive creature.

This summer, Omron releases a new set of Cheburashka plushes which are tethered to straps. Each plush measures approximately 3" tall and a little over 3" wide from ear to ear and is accompanied by a replica pastry or candy. The "fur" that covers Cheburashka is remarkably soft and luxurious to the touch. It's almost like touching a big-eared ermine. 

   NCS' Cheburashka product offer is for the complete set of four Cheburashka Okashi straps as shown in the top photo at US$25.90 and all preorders have shipped as of yesterday.

NCS Preorder Synopsis
Update: February 25, 2009
Never underestimate the power of a plush. Never. NCS has watched sales for certain plushes beat the sales volume for our top selling games over the years. It was a revelation as to the potential audience for certain products. One such sales winner was the Cheburashka plush from a few years back. We even sold them to customers in Mother Russia.

When the summer rolls around, Omron will release a new set of Cheburashka plushes which are tethered to straps. Each plush is accompanied by a replica pastry or candy. NCS' offer is for the complete set of four Cheburashka Okashi straps at US$25.90.

This document is ©NCSX 2009. All rights reserved. No reproduction in whole or in part of this document may be made without express written consent of National Console Support, Inc.

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